The Bruno Effect (NBA Demise)
Tuesday, December 15, 2009 at 8:42PM I love the NBA. The high-fliers. The entertainers. The ego-maniacs. The drama. The pace of play. I'm in the growing minority however. I have always been surrounded and insulated from the true feelings of the mass public, but it was all over once I left the bubble of my youth. Instead of arguing who's better between LeBron or Kobe it's if college or pros should be watched. I'm no longer arguing about the posterization of Yao Ming rather if a game in December has more zip than a Minnesota WCHA matchup. It's kind of disturbing. I understand that I am now surrounded by a much older crowd in my current occupation, but is this merely a youthful fad? I really hope I am not just a product of my generation. I hope this has a future. However there still remains a giant problem with the current state of affairs: public perception.
The mass media, an extension of our own perceptions, has taken the game and turned itself against it. What we loved about the NBA in the late '80s and early '90s is now what we despise. These are: individualism, street appeal, and the highlight reel. These three things all developed in the Jordan era and are now reviled by the older generation. The NBA is viewed as over-commercialized thugs that don't play until the playoffs. They have chosen to look at the exceptions and stereotype the entire league. I understand the league is riddled with Jordan divas (the guys that think they are Jordan). I also understand that too many teams decide to take a night or two off. The problem isn't that. The problem is that the general public has now labeled the league negatively. They would love the league if they could get away from the bias. Similarly, the movie Bruno was released this summer and the Hollywood hype machine made sure we knew. Unlucky for Bruno's creators, the world got a hold of it and turned it upside down. The things that were being used to market the movie quickly turned into the brunt of the joke. It became too overdone and went too far.
The view of the NBA has been twisted and the world is missing out on an exciting league.